MINI Santa Monica Launch Event – Grand Opening

Where camping meets the beach!

MINI of Santa Monica Grand Opening event planned the Simply Radiant Events an event planning and design services company in Southern California.


A gentleman’s experience inside the dealership combined with transforming the parking garage into an outdoor experience; where camping meets Santa Monica is what this dealership envisioned and Simply Radiant Events was up for the challenge! MINI Cooper of Santa Monica opened their doors to the community and invited them in for the evening to enjoy some lite bites, drinks and of course s’mores outside by the campfire.

A guitarist played campfire songs for all to enjoy, while inside a live band played all the great hits.

See how this:

Was transformed into this:

Designing the perfect space inside for guest to mingle.



For the great outdoors a vintage trailer, green turf, surfboards, games and a shake shack for a bar gave guests a chance to escape to the beach and camp out for the evening.

A few other of our favorites!

Some key players to help pull off this amazing launch event were Signature Party Rentals and Achieve Rentals. To learn more about the bad from the evening check out TheReplicasMusic. Thank you all for making our plans and designs come to life!